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4K/UHD Picking Up Steam

4K-labelThe shipment numbers for 4K TVs have begun to look a lot more promising for the manufacturing industry through this year’s 3rd quarter. When compared to last year, sales have risen by 500% over the first three quarters, totalling 6,4 million sets. Korean giant Samsung leads the way, earning a market share of 35%.

Fiercecable has more.


Netflix: Zu viel Optimismus?

GRAFIK Netflix Kunden im Jahr 2020Das Manager Magazin hat heute eine Prognose über das Wachstum von Netflix bis 2020 veröffentlicht. Laut Digital TV Research sollen bis dahin rund 11 Millionen deutsche Haushalte den Streamingdienst abonniert haben.

Die Entwicklung von SVoD in Deutschland gibt eigentlich wenig Anlass für solchen Optimismus.

Netflix Has Disrupted Broadcast TV

HBOThe digital age will change the way we watch TV, just like it has changed the way we listen to music or read books and newspapers.

Netflix has achieved such widespread success as an OTT streaming offer, that it has driven two giants of the “old world”, namely HBO and CBS, to go down the OTT road by announcing their own streaming services. “And in sidestepping cable in some instances, HBO — likewise CBS — will have its hands on precious viewer data, an asset Netflix has used to lucrative ends.”

Opening new connections to their customers also gives them leverage when dealing with monopolistic cable companies.

Read the whole NYT article here.

The Future Of TV Is Online

internet_tv_header_deIn a recent article on, the author predicts a full shift of TV viewing to online TV. He has data to back up his claim, too: “Researchers tracked 165 online video views and 1.53 billion logins over a year, and they found that total TV viewing over the internet grew by 388 percent in mid-2014 compared to the same time a year earlier—a near-quintupling. And the increase is more than just a few diehards binge-watching: the number of unique viewers well more than doubled, growing 146 percent year-over-year.”

Online TV viewing is no longer a niche populated by tech savvy geeks. Streaming devices are making it easier to access online TV sources on your big screen TV. Add tablets and phablets to the hardware mix, add HBO and CBS to the OTT content source mix and you have a recipe for success.

Read the whole article here.

Get the Adobe research data here.

Pay-TV Remains Top Dog – SVOD Spendings Rising

Pay-TV services are taking around 95% of video services spendings by households in the USA. Of the services battling for the rest, SVOD is climbing rapidly, driven by Netflix and Amazon Instant.

Analysts at Gartner expect SVOD to rise by nearly 30% in 2014. It will claim some of the budget that would otherwise go to additional Pay-TV packages – cord-thinning, rather than cord-cutting. On the other hand, it seems feasible for a new generation of households to become cord-nevers, by relying on OTT services for video and TV.

Read more at RapidTVnews.

Videotipp: “Die Macht der Zuschauer” und “Warum Fernsehen?”

3sat-logoDie 3sat-Reportage über das Wesen der Quotenmessung und die Relevanz dieser Methode angesichts der Digitalisierung des Medienkonsums gibt es in der 3sat Mediathek.

Dazu die Talkrunde “Warum Fernsehen?” mit Gerd Scobel, hier. und den Artikel mit Clips gibt’s hier.