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Tumblr Overtakes Instagram As Fastest-Growing Social Platform, Snapchat Is The Fastest-Growing App

Let’s have a look at how social networks are growing, courtesy of Techcrunch. Hint: Tumblr wins.


With 1.35 billion active monthly users, Facebook continues to be the world’s largest social network by some margin, but  when it comes to picking up new users, it appears to have reached a saturation point. Research out today from the Global Web Index notes that Tumblr’s active user base in the last six months grew by 120%, while Facebook’s grew by only 2%.

And in overall member growth, Pinterest took the lead with 57% growth while Facebook’s member base grew by 6%.

Instagram, LinkedIn,Twitter, YouTube and even Google+ all grew faster than Facebook.

In mobile apps specifically, while Facebook is the largest app today, Snapchat — with an emphasis on teen and 20-something users — is the fastest growing of them all, up 56% this year. It is however followed closely by Facebook Messenger and Instagram — a sign of not just how Facebook’s mobile apps continue to represent the company’s growth drivers, but…

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Me: What kinds of shows do you like to watch on TV? Daughter: What’s a TV?

The youth of today is losing interest in classic TV. Youtube “stars” are more popular than our good old Hollywood stars. I’m old.


The fact that television viewing is changing dramatically — being disrupted by the web, by YouTube (s goog) and other factors — isn’t breaking news. It’s something we report on a lot at Gigaom, and almost daily there is some announcement that helps reinforce that trend, like the fact that Netflix now has more subscription revenue than HBO, or a recent survey reported by Variety that shows YouTube stars are more popular with young internet users than Hollywood stars.

That last piece of news really hit home for me, because it got me thinking again about how my own family consumes what used to be called television, and how much has changed in only a single generation.

I’m old. Let’s get that out of the way right off the bat. I was born a few years before the moon landing, and I remember us all watching it as a…

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The New TV Pilot Season: Bringing YouTube Stars, Channels And Bloggers To TV Screens

How can you successfully cross over from Youtube to TV? Can you take your young demographic with you?
The author views short form internet videos and long form Tv content as two entirely different entities, which cater to different audiences and don’t cross over well from one medium to the other.


Editor’s note: Nuno Bernardo is an award-winning and Emmy-nominated writer and producer. Using his unique approach, Nuno has created and produced several web properties that have successfully crossed to TV.

Hollywood is in love with YouTube. Last year, DreamWorks Animation paid $33 million for YouTube channel AwesomenessTV, Warner Bros. invested $18 million in the YouTube channel Machinima and most recently, Disney purchased Maker Studios for $500 million. At this point, many other studios are probably negotiating acquisitions of these multi-channel networks. The explanation for so much love is simple: These channels reach an audience bigger than any TV network, especially to a target demographic that proves hard to connect with TV.

It’s a fact that new generations spend more time on the Internet than watching traditional linear television. This success has prompted some Internet-based web series or YouTube celebrities to cross to TV, but for many Hollywood executives, these…

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Facebook Wants Your Video Views

facebook-video-blogSpanAfter you’ve watched a video on your mobile device that was posted on your facebook wall, there will now be related videos recommended (if you’re part of the test subset). This will work only for videos uploaded to facebook, not shared content.

Getting users to watch more videos raises the time spent on facebook and turning facebook into more of a tv channel makes it more attractive for integration on Smart TVs.

Of course the endgame here is selling ads and sponsored recommendations by owning your UGC like Youtube and Vine.

Techcrunch has more.

Warum ist Twitter in Deutschland so klein?

lifting-a-dreamer-2009Während in den USA Twitteraktivität rund um TV-Sendungen schon als neuer Quotenmesser eingeführt wurde, hinken die Deutschen in der Twitternutzung weit hinterher, wie das Wall Street Journal berichtet.

So kann man der ARD/ZDF Onlinestudie entnehmen, dass nur rund 1 Million Deutsche Twitter gelegentlich nutzen, obwohl 77% der über 14-jährigen regelmäßig online sind. Was kann hinter der detuschen Twittermuffeligkeit stecken?

Die Deutschen legen wert auf ihre Privatsphäre, es ist unüblich offen z.B. politisch Stellung zu beziehen. Bei Facebook kann man kontrollieren, wer die Empfängerschaft ist, bei Twitter ist es die ganze Welt. Facebook ist in Deutschland so weit verbreitet, dass viele Nutzer keinen Bedarf haben, sich noch auf einem anderen Social Medium auszudrücken. Zumal auch Promis und Musik/Bands (bis auf Boris Becker) eher Facebook nutzen.

Twitter ist global und daher englisch. Die Hashtags sind englisch. Mit dem Hashtag “Fußballweltmeisterschaft” kommt man nicht weit, mit “worldcup” schon eher. Und sowieso, die deutsche Sprache ist zu kompliziert und die Komposita zu lang, um in 140 Zeichen etwas Sinnvolles sagen zu können.

Wenn man mich fragt, kann man die Frage nach Twitters Randständigkeit in Deutschland mit einem Wort beantworten: Facebook.


Facebook Buys Oculus – Everybody Panic!

lawnmowermanThe tech world is abuzz because oft-maligned social network data gobbler Facebook is set on spending $2Bn on virtual reality headset maker Oculus VR. But what does it mean for all the developers who wanted to cooperate with Oculus on revolutionizing the gaming experience? What does it mean for everyone who thought the virtual reality dreams of the 80s were finally going to come true?
Techblog Gizmodo wants you to throw your worries overboard, predicting that the number of Facebook users will create a huge market for developing Apps for the Oculus Rift, leading to innovations in the field of immersive virtual reality. You can hang out with your FB-friends in a fun “holo-deck” environment.

The virtual reality platform of the future will be “A place for games, sure, but also for chat, for education, for literally anything that involves human interaction. If it seems farfetched that a goofy headset could achieve that kind of ubiquity, remember that Android and iOS didn’t exist 10 years ago; now they’re all-encompassing.”

A more pessimistic view is based on the fear (and experience) of what happens, when a small, smart, innovative company gets swallowed by a huge enterprise. Some tech people just don’t want to work with Facebook.

Go to Gizmodo for a great storystream on the topic.


Couchfunk vs. Zattoo vs. Magine

Während das Thema Social TV um ein valides Businessmodell kämpft, geht das deutsche Social TV Start-Up Couchfunk einfach in Richtung TV.
Couchfunk möchte analog zu Zattoo aus der Schweiz oder Magine aus Schweden (bald auch in Deutschland) mobiles Fernsehen auf Smartphones ermöglichen. Ein werbefinanziertes Modell (mit öffentlich-rechtlichen Programmen und kleineren Privatsendern) und ein kostenpflichtiges Premiummodell (inkl. RTL-Group) sind angedacht. Die User sind sogar eingeladen sich Sender zu wünschen, die aufgespielt werden sollen.
Aktuell betreibt Couchfunk eine Mediatheken-App für Smartphones, die zu den Inhalten aller verfügbaren TV-Mediatheken verlinkt. Die Magine-App kombiniert bereits Mediatheken und Live TV über ein Interface, ähnliches können sich die Couchfunkbetreiber auch vorstellen, abhängig von den Vorgaben der Rechteinhaber.

Für den Konsumenten ergibt sich also bald eine dritte Quelle für TV-on-the-go, die insbesondere natürlich für Couchfunknutzer interessant ist, die sich aktuell bei Couchfunk nur über TV unterhalten können und bald aus einer Hand ihre Social TV- und Live-TV-Bedürfnisse befriedigen können.

Hier entlang geht’s zum Artikel.