The new “Total Audience Report” by ratings experts Nielsen touches on the hot topics for the TV industry of the future. What is happening to traditional linear TV and what is happening with Pay-TV, who are both facing OTT video streaming competition?
Online video streaming was up 60% in 2013 (7 hours/month to 11 hours/month) while traditional viewing went down 4% (from 147 hours/month to 141 hours/month). There is still a huge discrepancy but the trend is there.
On the cord-cutting front, there are now 2.8 million broadband households without a Pay-TV package, up from 1.1 million households in October 2013. This development can probably be attributed to the rise of Netflix, Hulu and Amazon Instant Video, among other OTT streaming services, with SVOD subscriptions rising by 19%.
TV may not be dead, but change is in the air.
Read more on TV versus online viewing here.
Read more on Pay-TV versus OTT here.
The shipment numbers for 4K TVs have begun to look a lot more promising for the manufacturing industry through this year’s 3rd quarter. When compared to last year, sales have risen by 500% over the first three quarters, totalling 6,4 million sets. Korean giant Samsung leads the way, earning a market share of 35%.
Fiercecable has more.
There have been rumours for some time and Amazon actually spread some first episodes of shows for free, to get users to upgrade to the Instant Video subscription, which is bundled with Amazon Prime.
The bigger game seems to be that video ads are the most coveted ads nowadays and Amazon is looking for more ways to sell video ads.
Go to Techcrunch for more.
Nielsen has collected data to show the correlation of VoD subscriptions and less live TV viewing.
After people sign up for streaming video services, they watch less TV than they used to, Nielsen found: 20% less, in the 18-34 demographic, and 19% less in 25-54.
The report also found that people who are video subscribers, on the whole, watch less TV than nonsubscribers: 20% less, among 18 to 49-year-olds.
Copy the URL into your Google Search Box to get past the paywall: http://online.wsj.com/articles/nielsen-to-measure-netflix-viewing-1416357093
The FCC has had to review two major mergers in the content industry: Comcast and Time Warner, AT&T and DirectTV. As a part of these reviews, the FCC requested the Pay-TV deals that these companies are involved in to be made available for third parties. “The documents in question, which would be released Thursday unless the court acts, contain details of the agreements between channels and pay-TV providers, including business terms such as the price for carrying channels and guidelines for making content available online.”
TV channel owners Walt Disney Co., CBS Corp, Viacom Inc., 21st Century Fox, Time Warner Inc., Scripps Networks Interactive and Univision Communications Inc. requested that releasing the details of these deals would cause substantial harm to their businesses in the competitive TV programming market.
Go to WSJ for more.
Playstation Vue, Sony’s TV streaming service is set to launch in the US in 2015 at a “fair and competitive price”. It will feature content from CBS, Fox, NBCUniversal and others. It will allow users to chose from live, on-demand and catch-up TV as well as movies on demand. The system will make the last three days of TV content available for re-watching.
Looks like Sony is doing alot of things right!