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Nielsen News

nielsen_logoThe new “Total Audience Report” by ratings experts Nielsen touches on the hot topics for the TV industry of the future. What is happening to traditional linear TV and what is happening with Pay-TV, who are both facing OTT video streaming competition?

Online video streaming was up 60% in 2013 (7 hours/month to 11 hours/month) while traditional viewing went down 4% (from 147 hours/month to 141 hours/month). There is still a huge discrepancy but the trend is there.

On the cord-cutting front, there are now 2.8 million broadband households without a Pay-TV package, up from 1.1 million households in October 2013. This development can probably be attributed to the rise of Netflix, Hulu and Amazon Instant Video, among other OTT streaming services, with SVOD subscriptions rising by 19%.

TV may not be dead, but change is in the air.

Read more on TV versus online viewing here.

Read more on Pay-TV versus OTT here.

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4K/UHD Picking Up Steam

4K-labelThe shipment numbers for 4K TVs have begun to look a lot more promising for the manufacturing industry through this year’s 3rd quarter. When compared to last year, sales have risen by 500% over the first three quarters, totalling 6,4 million sets. Korean giant Samsung leads the way, earning a market share of 35%.

Fiercecable has more.

Some Thoughts On The Future Of Cable and OTT

The announcement by HBO and CBS to offer their services to OTT customers, unbundled from cable pay-TV packages, caused quite a stir in the industry. It comes on the heels of Netflix’s successful worldwide expansion strategy.

This Techcrunch article adds some opinions on what OTT means for the industry:

– As Will Richmond of VideoNuze recently articulated, the simplicity and cost-effectiveness of traditional cable bundles could very well become more attractive to consumers in the face of proliferating streaming services whose fees will start to add up.”

– “Rather than a binary future with cord-cutters on one end and cable subscribers on the other, we can start to see a continuum of behavior take shape, with a middle ground populated by individuals who subscribe to one or two streaming services, along with a lightweight cable package like the one that Comcast rolled out last year.

– “One potential scenario is for Netflix to seek out partnerships with cable providers. Their content is already distributed via traditional cable packages overseas and to subscribers in some very small markets in the US, so now may be the time for them to start forging deals with the bigger players in order to straddle both worlds.”

Read the whole article here.

Add-Supported Video Service By Amazon?

Amazon is reportedly planning to offer a free, add-supported video streaming service alongside its subscription-based Amazon Instant Video.

There have been rumours for some time and Amazon actually spread some first episodes of shows for free, to get users to upgrade to the Instant Video subscription, which is bundled with Amazon Prime.

The bigger game seems to be that video ads are the most coveted ads nowadays and Amazon is looking for more ways to sell video ads.

Go to Techcrunch for more.

Streaming Subscribers Watch Less TV

indexNielsen has collected data to show the correlation of VoD subscriptions and less live TV viewing.
After people sign up for streaming video services, they watch less TV than they used to, Nielsen found: 20% less, in the 18-34 demographic, and 19% less in 25-54.
The report also found that people who are video subscribers, on the whole, watch less TV than nonsubscribers: 20% less, among 18 to 49-year-olds.

Copy the URL into your Google Search Box to get past the paywall: http://online.wsj.com/articles/nielsen-to-measure-netflix-viewing-1416357093

New Evicence For Cord-Cutting

6a00e5520719b088340148c84d7e42970c-320wiUS Pay-TV companies just had the worst business quarter in recent history when it comes to customer attrition. The 13 leading Pay-TV suppliers lost 150.000 subscribers in the third quarter of 2014.

Go to Fiercecable for an overview of operators and losses.

Disclosure Of Pay-TV Deals By FCC Ahead?

fcc-seal_rgb_emboss-on-white-largeThe FCC has had to review two major mergers in the content industry: Comcast and Time Warner, AT&T and DirectTV. As a part of these reviews, the FCC requested the Pay-TV deals that these companies are involved in to be made available for third parties. “The documents in question, which would be released Thursday unless the court acts, contain details of the agreements between channels and pay-TV providers, including business terms such as the price for carrying channels and guidelines for making content available online.”

TV channel owners Walt Disney Co., CBS Corp, Viacom Inc., 21st Century Fox, Time Warner Inc., Scripps Networks Interactive and Univision Communications Inc. requested that releasing the details of these deals would cause substantial harm to their businesses in the competitive TV programming market.

Go to WSJ for more.