The new “Total Audience Report” by ratings experts Nielsen touches on the hot topics for the TV industry of the future. What is happening to traditional linear TV and what is happening with Pay-TV, who are both facing OTT video streaming competition?
Online video streaming was up 60% in 2013 (7 hours/month to 11 hours/month) while traditional viewing went down 4% (from 147 hours/month to 141 hours/month). There is still a huge discrepancy but the trend is there.
On the cord-cutting front, there are now 2.8 million broadband households without a Pay-TV package, up from 1.1 million households in October 2013. This development can probably be attributed to the rise of Netflix, Hulu and Amazon Instant Video, among other OTT streaming services, with SVOD subscriptions rising by 19%.
TV may not be dead, but change is in the air.
Read more on TV versus online viewing here.
Read more on Pay-TV versus OTT here.