Some Thoughts On The Future Of Cable and OTT
The announcement by HBO and CBS to offer their services to OTT customers, unbundled from cable pay-TV packages, caused quite a stir in the industry. It comes on the heels of Netflix’s successful worldwide expansion strategy.
This Techcrunch article adds some opinions on what OTT means for the industry:
– As Will Richmond of VideoNuze recently articulated, the simplicity and cost-effectiveness of traditional cable bundles could very well become more attractive to consumers in the face of proliferating streaming services whose fees will start to add up.”
– “Rather than a binary future with cord-cutters on one end and cable subscribers on the other, we can start to see a continuum of behavior take shape, with a middle ground populated by individuals who subscribe to one or two streaming services, along with a lightweight cable package like the one that Comcast rolled out last year.”
– “One potential scenario is for Netflix to seek out partnerships with cable providers. Their content is already distributed via traditional cable packages overseas and to subscribers in some very small markets in the US, so now may be the time for them to start forging deals with the bigger players in order to straddle both worlds.”
Read the whole article here.