Ad Revenues Under Pressure

The major media conglomerates have reported on their Q3 ad revenues – and they’re the worst since the Great Recession. Cable networks dropped 0,6%, while broadcasters lost 0,3%.

These losses can be explained through seasonal factors (i.e. no big live sports events), smaller TV budgets by several key ad spenders (auto, retail, movies) and, of course, the shift to OTT streaming services.

Read more at fiercecable.

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