SVoD Is Cannibalizing Linear TV – And It Will Get Worse
Analyst Todd Juenger concludes that falling ratings are a consequence of SVoD “because it offers programming on demand, without advertising and offers a pleasing interface and helpful recommendations.”
As a consequence, media companies can refuse to license attractive content to their SVoD competition. But on the other hand they might be pressed to license even more content to OTT streaming services to egalize losses in advertizing revenues which are a consequence of the viewers turning away from linear TV and towards SVoD.
Read more here.