SVoD Is Cannibalizing Linear TV – And It Will Get Worse

GfK-Top-Streamed-Titles-US-SVOD-Aug2014Analyst Todd Juenger concludes that falling ratings are a consequence of SVoD “because it offers programming on demand, without advertising and offers a pleasing interface and helpful recommendations.”

As a consequence, media companies can refuse to license attractive content to their SVoD competition. But on the other hand they might be pressed to license even more content to OTT streaming services to egalize losses in advertizing revenues which are a consequence of the viewers turning away from linear TV and towards SVoD.

Read more here.

Advertisements

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: