Germany Rejoice, Roku Is Coming!
It just won’t be marketed as a Roku Box, but rather as the “Sky Online TV Box”. Roku’s hardware will power Sky’s OTT video offer in Germany, aimed at reaching an audience outside of the realm of cable Pay-TV.
This move by Sky comes on the heels of Netflix’s launch in Germany and is part of Roku’s white label strategy.
Read more at Gigaom.