The Future Of TV Is Online
In a recent article on wired.com, the author predicts a full shift of TV viewing to online TV. He has data to back up his claim, too: “Researchers tracked 165 online video views and 1.53 billion logins over a year, and they found that total TV viewing over the internet grew by 388 percent in mid-2014 compared to the same time a year earlier—a near-quintupling. And the increase is more than just a few diehards binge-watching: the number of unique viewers well more than doubled, growing 146 percent year-over-year.”
Online TV viewing is no longer a niche populated by tech savvy geeks. Streaming devices are making it easier to access online TV sources on your big screen TV. Add tablets and phablets to the hardware mix, add HBO and CBS to the OTT content source mix and you have a recipe for success.
Read the whole article here.
Get the Adobe research data here.