Pay-TV Remains Top Dog – SVOD Spendings Rising
Pay-TV services are taking around 95% of video services spendings by households in the USA. Of the services battling for the rest, SVOD is climbing rapidly, driven by Netflix and Amazon Instant.
Analysts at Gartner expect SVOD to rise by nearly 30% in 2014. It will claim some of the budget that would otherwise go to additional Pay-TV packages – cord-thinning, rather than cord-cutting. On the other hand, it seems feasible for a new generation of households to become cord-nevers, by relying on OTT services for video and TV.
Read more at RapidTVnews.