Video Discovery App Showyou Launches A Platform For Subscription VOD Channels

TechCrunch

Over the past several years, Showyou has been in the business of helping users find interesting videos that might appeal to them. Now it’s preparing to flip its model just a little, with the introduction of a new way for content owners to find viewers and get paid for their videos with the launch of a subscription channel store.

This isn’t the first time Showyou has put some effort behind the concept of channels. Last summer, it announced that partners could create channels of videos that they could then place advertising against. Those channels included the ability to set custom backgrounds, featured images, and the like.

But monetization didn’t take off. The idea was that ads would run as interstitials in between a channel’s videos. Still, for ad revenue to matter, you need a high number of viewers to really pay off. Selling videos — and selling access to them…

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