Netflix has achieved such widespread success as an OTT streaming offer, that it has driven two giants of the “old world”, namely HBO and CBS, to go down the OTT road by announcing their own streaming services. “And in sidestepping cable in some instances, HBO — likewise CBS — will have its hands on precious viewer data, an asset Netflix has used to lucrative ends.”
Opening new connections to their customers also gives them leverage when dealing with monopolistic cable companies.
Read the whole NYT article here.
BSkyB is next among the growing list of traditional media companies that are pushing for the young audience on Youtube by acquiring sports-focussed Youtube network Whistle Sports. A move that makes sense, given the strong footprint in sports that Sky has.
Sky (BSkyB) is best known as a British satellite broadcaster, but it is increasingly becoming a startup investor after it announced its third deal in a month. Fresh from putting $5 million into ad tech startup Sharethrough and backing online video platform Pluto, the company has ploughed $7 million into Whistle Sports, a YouTube network that is focused on — you guessed it — sports videos for young people.
Sky, which also invested in Roku, said the deal is part of “an ongoing programme of investing in innovative startups that help bring new ideas, insight and services into its business.” With young people increasingly shying away from terrestrial and satellite TV, networks like Whistle Sports offer a way for advertisers to connect with younger audiences through video. The union makes particular sense for Sky given its significant sports business — the broadcaster has held the rights to England’s Premiership
soccer football division for…
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“In fact a sixth of Millennials said they did not watch any original TV series from traditional TV sets within the past 30 days…Millennials were also significantly more likely to watch TV from a connected device such as a Roku, Apple TV, Google Chromecast devices as well as via a gaming console (eg Xbox, PlayStation, etc) or Blu-ray Player. The inference to be drawn, said the analyst, was that when Millennials do watch original series content on a traditional TV set they often do so through a digital connection and content streaming.”
The threat for Pay-TV is obvious. A new generation is growing up that may choose to spend their budget on OTT streaming services and watch free web video instead of buying an expensive cable bundles full of channels nobody wants or needs.
Read more here.
Homes that are equipped to do so, watch 17,4 hours of non-linear content (DVR, VoD, SVoD) per week, while their “normal” TV viewing is down to 11,5 hours.
Another interesting finding with regards to the young adult demographic (18-34) shows that 25% of them don’t watch video on a TV set at least once a week.
Find out more here.
In a recent article on wired.com, the author predicts a full shift of TV viewing to online TV. He has data to back up his claim, too: “Researchers tracked 165 online video views and 1.53 billion logins over a year, and they found that total TV viewing over the internet grew by 388 percent in mid-2014 compared to the same time a year earlier—a near-quintupling. And the increase is more than just a few diehards binge-watching: the number of unique viewers well more than doubled, growing 146 percent year-over-year.”
Online TV viewing is no longer a niche populated by tech savvy geeks. Streaming devices are making it easier to access online TV sources on your big screen TV. Add tablets and phablets to the hardware mix, add HBO and CBS to the OTT content source mix and you have a recipe for success.
Read the whole article here.
Get the Adobe research data here.
Laut Aussage des ARD-Vorsitzenden Lutz Mamor wird der Einfluss des Mediums Internet mit seinen Online-Video-Angeboten noch stark überschätzt, stattdessen sei die Konvergenz von Internet und TV viel langsamer unterwegs als manche Experten glauben.
Auf den Medientagen in München geht es genauum dieses Thema.
Hier geht’s zum Artikel im Handelsblatt.
Pay-TV services are taking around 95% of video services spendings by households in the USA. Of the services battling for the rest, SVOD is climbing rapidly, driven by Netflix and Amazon Instant.
Analysts at Gartner expect SVOD to rise by nearly 30% in 2014. It will claim some of the budget that would otherwise go to additional Pay-TV packages – cord-thinning, rather than cord-cutting. On the other hand, it seems feasible for a new generation of households to become cord-nevers, by relying on OTT services for video and TV.
Read more at RapidTVnews.