Research On Mobile Media Consumption And Apps Published
It shows that mobile has overtaken desktop/laptop when it comes to time spent with media. On mobile devices, it’s the apps like Facebook that gobble up most of the users’ attention. From Techcrunch’s article: “Here’s another notable tidbit: 42% of all app time on smartphones takes place in that individual’s single most used app. 3 out of 4 minutes is spent in the individual’s top 4 apps. The top brands, which account for 9 out of the top 10 most used apps, include Facebook, Google, Apple, Yahoo, Amazon and eBay.”
Go to Comscore for the Whitepaper.