Sony Doesn’t Know Why The PS4 Is Doing Well

Looks like 10 million core gamers got their PS4. Now, how does Sony get everyone else to buy one?

TechCrunch

PlayStation 4

Earlier this month, Sony announced that it has already sold 10 million units of its PlayStation 4 game console since its launch last November, a record-setting figure for the company’s hardware. In an interview with Eurogamer published yesterday, Sony Computer Entertainment Worldwide Studios President Shuhei Yoshida admitted that the company doesn’t really know why its console is doing so well in today’s gaming market.

That sounds like a good problem to have. When sales are high, something is working, so why rock the boat, right?

But as Yoshida points out in the interview, not knowing why people are buying its console now could have serious implications on Sony’s strategy going forward. If it turns out that all of the “core” gamers – those who consistently buy the latest releases in series like Call of Duty and Grand Theft Auto — coincidentally decided to all buy their preferred next-gen console at once, then it’s…

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