The Roku Box Is In Your TV Now

roku_tv_tcl_620pxRoku, one of the leading makers of streaming devices, has made their box invisible, by integrating it into connected TV sets by TCL and Hisense.

This move anticipates the evolution of connected devices. Soon, nobody will have to litter the living room with boxes and cables, because it’s all in your Smart TV. So before becoming obsolete, Roku decided to help empower TV makers with their proven know-how in search and discovery and user experience. On top, Roku has partnerships in place with  the leading streaming services and offers 1,700 apps.

It remains to be seen if this move by Roku will help it against Google’s and Apple’s TV ambitions.

Read more at Techcrunch.

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