Amazon Adds Short Form Content

amazon-alamy_2060041bAmazon Instant Video competes with Netflix for subscription based VOD, while regular Amazon competes with iTunes for transaction based video on demand.

Now Amazon is targeting Youtube with their own short form video section, which features typical snack size content like trailers, music videos and how-to videos. “Other sections in Amazon’s short form video section include “Food & Drink,” “Technology” and “Literature & Books” – categories which conveniently also relate to content Amazon.com sells in its online store.”

Read more on Techcrunch.

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