Summarizing The Reasons For Personalization Of TV
“The benefits for TV viewers are obvious. Viewers are finding the content they like faster, so they’re watching more TV, they’re ordering more VOD offerings, and they’re happier with their service operator.
And the benefits for operators aren’t so bad either… Increased viewer satisfaction and engagement means less subscriber churn, more premium content ordered, and subscribers who are actively talking to friends about the service, in turn, bringing about potential new business.”
Check out the whole article, which features some interesting links to recent research, here.