Youtube Pushing For More Premium Content
Youtube earned about $3,5bn in 2013, which was a third lower than what was predicted by many analysts. As a remedy Google is re-upping its efforts to lure studios and independent producers to their platform, by funding more premium short-form content. The endgame here is obviously to turn Youtube into a high quality programming network, which means more views and more ad sales (and higher CPM per ad).
Reuters has more on the ongoing efforts and strategic outlook.