Dreamworks Looking For Growth On Youtube

Last thursday Dreamworks CEO Jeffrey Katzenberg said at VidCon that his company doesn’t view making movies as a growth sector but rather sees Youtube as the platform of the future. VidCon is a conference for Youtube video makers in Anaheim, California and featured executives from Maker Studios and Youtube.

“This platform is in its infancy. Monetizing that is still a struggle. What we will see in a very short period of time, that will all start to migrate up to the top of the pyramid. I believe in five years, 95 percent of the value will come from the top 5 percent” of video creators. Dreamworks already has seized the opportunity to become part of Youtube by acquiring multi-channel network AwesomenessTV last year. AwesomenessTV is set to feature a channel by Dreamworks Animation featuring short-form content based on popular DWA characters liek Shrek or Po.

Read more at Deadline Hollywood.

Advertisements

Tags: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: