Dreamworks Looking For Growth On Youtube
Last thursday Dreamworks CEO Jeffrey Katzenberg said at VidCon that his company doesn’t view making movies as a growth sector but rather sees Youtube as the platform of the future. VidCon is a conference for Youtube video makers in Anaheim, California and featured executives from Maker Studios and Youtube.
“This platform is in its infancy. Monetizing that is still a struggle. What we will see in a very short period of time, that will all start to migrate up to the top of the pyramid. I believe in five years, 95 percent of the value will come from the top 5 percent” of video creators. Dreamworks already has seized the opportunity to become part of Youtube by acquiring multi-channel network AwesomenessTV last year. AwesomenessTV is set to feature a channel by Dreamworks Animation featuring short-form content based on popular DWA characters liek Shrek or Po.
Read more at Deadline Hollywood.