Archive | June 2014

Dreamworks Looking For Growth On Youtube

Last thursday Dreamworks CEO Jeffrey Katzenberg said at VidCon that his company doesn’t view making movies as a growth sector but rather sees Youtube as the platform of the future. VidCon is a conference for Youtube video makers in Anaheim, California and featured executives from Maker Studios and Youtube.

“This platform is in its infancy. Monetizing that is still a struggle. What we will see in a very short period of time, that will all start to migrate up to the top of the pyramid. I believe in five years, 95 percent of the value will come from the top 5 percent” of video creators. Dreamworks already has seized the opportunity to become part of Youtube by acquiring multi-channel network AwesomenessTV last year. AwesomenessTV is set to feature a channel by Dreamworks Animation featuring short-form content based on popular DWA characters liek Shrek or Po.

Read more at Deadline Hollywood.


Pay 2 Play 4 How Long U Play

Pay 2 Play 4 How Long U Play

This article from Ars Technica suggests that Sony should rethink the way it prices its cloud gaming offer Playstation Now that allows PS4 users to play PS3 games in the cloud. Right now (closed beta) you can rent games like you would rent videos. The author argues it would be true to the character of gaming to charge for actual hours played.

Warum ist Twitter in Deutschland so klein?

lifting-a-dreamer-2009Während in den USA Twitteraktivität rund um TV-Sendungen schon als neuer Quotenmesser eingeführt wurde, hinken die Deutschen in der Twitternutzung weit hinterher, wie das Wall Street Journal berichtet.

So kann man der ARD/ZDF Onlinestudie entnehmen, dass nur rund 1 Million Deutsche Twitter gelegentlich nutzen, obwohl 77% der über 14-jährigen regelmäßig online sind. Was kann hinter der detuschen Twittermuffeligkeit stecken?

Die Deutschen legen wert auf ihre Privatsphäre, es ist unüblich offen z.B. politisch Stellung zu beziehen. Bei Facebook kann man kontrollieren, wer die Empfängerschaft ist, bei Twitter ist es die ganze Welt. Facebook ist in Deutschland so weit verbreitet, dass viele Nutzer keinen Bedarf haben, sich noch auf einem anderen Social Medium auszudrücken. Zumal auch Promis und Musik/Bands (bis auf Boris Becker) eher Facebook nutzen.

Twitter ist global und daher englisch. Die Hashtags sind englisch. Mit dem Hashtag “Fußballweltmeisterschaft” kommt man nicht weit, mit “worldcup” schon eher. Und sowieso, die deutsche Sprache ist zu kompliziert und die Komposita zu lang, um in 140 Zeichen etwas Sinnvolles sagen zu können.

Wenn man mich fragt, kann man die Frage nach Twitters Randständigkeit in Deutschland mit einem Wort beantworten: Facebook.


Connected TVs: Streaming Devices or Smart TVs?

ImageIn a recent study by eMarketer, it is predicted that the use of online services on TV will double in the USA by 2018 from 84 million users now to about 190 million. More than half of TV consumers will be online at least once a month in 2017. However this growth will be fueled more by devices hooked up to the TV set than by Smart TVs. Although the spread of Smart TVs will outnumber traditional TVs this year already, the reach that HDMI sticks (Chromecast) or Streaming Boxes (Apple TV, Roku) or Gaming Consoles (PS, XBOX) have will remain bigger.

Go to lightreader for more research results.

Business Insider has an abstract of their study on streaming devices and Smart TVs online. They predict that Smart TVs will strengthen their postion vis a vis streaming devices as they get cheaper. The study takes a look at the question of closed (Apple TV, Samsung) versus open (Chromecast, Roku) platforms and hints at HTML5 as a possible shared platform of the future. It describes the three main business models on Smart TVs (download to own, subscriptions and ads) and, last but not least, it takes into account the developments that could stem from the market power of ISPs.

New Insights Into Net Neutrality Debate

ImageToday, Wired posted a story aimed at clearing up some misunderstandings about net neutrality, like the idea of “fast lanes” for established companies who can afford to pay for faster access to their customers, that would keep start-ups from entering their markets. Now some experts on internet infrastructure have come forward to explain that this easy to grasp concept is from the early days of internet, but that the internet doesn’t work like that anymore.

In fact, big companies, like Google, Facebook or Netflix already have access to fast lanes through “Content Delivery Networks” or “Peering Connections”. That means, they have direct connections to the service providers and dedicated servers there.

The real issue is market power on the side of the service providers. In the USA, internet companies almost have to use Comcast or Verizon if they want to reach a broad customer base. So those who control the pipe can tax those who depend on it for their business. Great news for Comcast shareholders, bad news for Netflix shareholders and customers.

Read more on the implications on

Netcast – Der Mozilla Streaming Stick

ImageMit dem Netcast kann man zukünftig – wie mit einem Chromecast oder ähnlichen Streaming Devices – Inhalte von mobilen Geräten auf dem Fernseher streamen. Allerdings mit dem Firefox OS, statt mit Android.

Mozilla hat angekündigt, dass dieses System offener für verschiedene Quellen und Typen von Inhalten sein soll, als die Konkurrenz. Allerdings gibt es noch so viel Geheimhaltung rund um das Gerät, dass nicht mal der Name Netcast in Stein gemeisselt ist.

Einen kurzen Überblick gibt es bei

Ein Video gibt es bei Gigaom.

YouTube is coming to cable TV set-top boxes, with a little help from the cloud

Cool stuff for old STBs. CloudTV is a service for TV apps that works like a cloud gaming service. Add just one app and get many TV apps from the cloud.


Right now, a grandma in Hungary is watching Gangnam style for the very first time. Her introduction to Psy has been made possible by a partnership between YouTube (S GOOG) and the local cable TV provider UPC Hungary, which added a YouTube app to its cable boxes a few weeks ago.

YouTube isn’t the only online video service flirting with cable these days. Netflix (S NFLX) has struck agreements with a number of cable companies to add its service to their devices. However, these agreements have so far been limited in scope due to hardware constraints. UPC Hungary on the other hand is bringing YouTube to every single customer, thanks to clever use of the cloud that could soon bring online video services to many millions of additional eyeballs.

Like OnLive for TV apps and content

At the center of UPC Hungary’s YouTube roll-out is a technology called CloudTV…

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