Aussichten: anhaltend negativ.
Während die Öffentlich-Rechtlichen Sender sich über gestiegene Einnahmen freuen und die privaten Sender Rekorderlöse feiern, geht es den Produktionsfirmen immer schlechter. Indem sie am Programm sparen, machen die Privaten Gewinn.
Nur 39% der Produktionsfirmen sehen ihre Lage positiv, wie der Branchenverband “Produzentenallianz” herausgefunden hat.
Nur 7% der Unternehmen erreichten in 2012 eine Umsatzrendite von über 15%.
64% der Produzenten bemängeln als drängendstes Problem ihrer Branche “ungenügende Bezahlung für geforderte Leistungen”.
Den Artikel gibt es hier zu lesen.
Der international erfolgreiche Online-Video-Streaming-Dienst Netflix (40 Mio. Abonnenten) rückt näher an den deutschen Markt. Spekulationen werden genährt, weil Netflix deutsch- und französischsprachige Mitarbeiter sucht.
Der Martkeintritt könnte aus dem Büro in Amsterdam gesteuert werden. Vorraussichtlich im Oktober wäre dann ein neuer Konkurrent für Watchever, Sky und Co. im Lande. Um erfolgreich zu werden, muss sich Netflix allerdings mit den deutschen Anbietern um die teilweise langfristig geschlossenen Contentlizenzverträge der attraktiven Anbieter streiten.
Netflix kostet in den USA $7,99/Monat.
Meedia.de berichtet hier.
Update: Netflix dementiert…
A Federal Court ruled that the Net Neutrality regulations from 2010 are invalid. These regulations prohibited TelCos and other Internet Service Providers from charging extra for access to parts of the internet or favoring some kinds of traffic over others. That doesn’t sound like the spirit of free enterprise, right? Telling companies what they can and can’t do just to preserve a greater good. So make sure to get a former telecom industry lobbyist into the position of FCC chairman and see what happens.
Gigaom takes a look at what they expect to be winners and losers of the new age of internet here.
Spoiler: ISPs and traditional content companies will win, consumers and innovators will lose. Yay!
Curated Music streaming service Beats Music coming soon… Features innovative playlist ideas and emphasis on social reco, human curation instead of algorithmic reco. Will cost $10/month or $100/year. AT&T will be carrier partner, which means AT&T subscribers get 3 months for free.
The man behind Beats Music? Music entrepreneur Jimmy Iovine, founder of Interscope Records.
Jimmy Iovine’s music subscription service Beats Music is launching on January 21, according to the New York Times. The service shared a few details about the service with the paper Saturday, including one small screenshot of its mobile app and some details around its pricing. It’s a start — but there is more to it. I have been able to obtain some key art as well as other details that give us a good idea of what Beats will look like, and how much it will cost.
The screenshot I obtained seems to be of promotional nature, and shows Beats on an iPhone (S AAPL) and an Android (S GOOG) phone, as well as a browser-based version running on a Mac. It’s possible that it pictures an earlier version of the service, but given the quickly approaching launch date, it’s likely that this is close to the actual product.
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1. Content is expensive
2. Online customers are price sensitive, many watch content for free (i.e. illegally)
3. Market entry barriers for VoD are low. Anyone can buy content rights and distribute them digitally on a website, via apps etc.
4. You’re competing with the likes of Apple or Amazon
Those points hint at how hard it should be to make a profit. But Netflix has 30 Mio subscribers in the US and another 10 Mio internationally.
How did they pull it off?
UX/UI – the interface of the Netflix app is superior to what pay-tv services offer and it encourages viewers to watch more, either via autostart or recommendations.
Original Content – Netflix made their original programming based on what they learned about their subscribers’ tastes and did a great job at marketing House Of Cards.
Read more here.
Japanese consumer electronics giant Sony unveiled its plans to go virtual. Both a cloud-based video service, which will combine live TV, VoD and DVR as well as a cloud-based gaming service, called Playstation Now will launch in 2014.
The cloud-gaming service will feature access to games known from PS2 and PS3, across all devices, like TVs, tablets and smart phones, without having to buy a console.
The cloud video service will reach households via PS3 or PS4 as well as tablets and smartphones to ensure the “wherever, whenever, whatever”-promise of OTT video services.
Sony’s chief of Computer Entertainment, Andrew House, had this to say: “In a technology era that is defined by simplicity and improving people’s lives by making things more intuitive, personal and social, elegantly combining live TV, video on demand, and DVR content remains the last frontier.”