GetGlue Is Now tvtag

GlueIcon-300x300Social TV App GetGlue was bought by i.TV who have relaunched the second screen app as “tvtag”, an app that focuses less on recommendation, because “most of us already know what we want to watch”, according to i.TV CEO Brad Pelo. This perspective comes as a surprise to me, as the whole industry seems to be looking for more recommendation and personalization features to inspire more video or TV consumption by their customers.
tvtag will set aside some other features that GetGlue had, like automatic content recognition and automatic check-in via cable boxes.tvtag has a curated approach to social TV, which means that basically an editorial team will watch TV all day and all of the night. The curators will tag certain segments of the TV program (goal shots, key quotes etc.) as “TV moments” around which the social interaction takes place.

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