Intel Enters The Smart TV Game

Chip maker Intel used to produce chips for Set-Top Boxes liek Boxee Box and Google TV. Since March there have been rumours about an Intel Set-Top Box and now there is confirmation: Using a similar approach as Microsoft’s Kinect Technology, “the platform is said to display targeted ads based on facial recognition, gender, age range, etc.”. Sounds creepy, doesn’t it? Your TV will watch you, while you watch TV.

Right now Intel is experiencing trouble trying to get content producers to join their platform (just like Apple and Google). The business model allows users to pick content channels a la carte instead of buying large bundles.

To be continued…

Head on over to Venturebeat to get the whole article.

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