Pinterest vs. Facebook

Business of Fashion takes a look at which social platform is better for business, giant social network Facebook or newcomer social sharing site Pinterest. Based on the analysis for an online jeweler, Bottica, we can state that Pinterest “drives more sales than Facebook and attracts more new users.” But the bounce rate is higher, the conversion rate is lower as is the time spent on the website that is linked on Pinterest.

Read the whole article here.

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