Let’s talk about streaming (some more)
Last night I participated in a Music Tank seminar on streaming music. It was a vibrant and valuable debate with a healthy diversity of opinion. Below are brief highlights of my opening keynote, including some exclusive data from record labels and from Spotify.
Streaming isn’t the paradigm shift, increased convenience of music access is
Streaming is no new thing. Napster, Rhapsody, YouTube have been with us for many years. What changed is that Spotify made it work with elegant simplicity, wrapped up in a consumer-friendly value proposition. Of course Spotify had timing on its side too, coming to market once most of us already had broadband and at a time when a rapidly growing share of us were getting smartphones with data plans. And of course timing is everything in business.
Timing aside though, we should be careful not to get hung up on the idea of streaming as an…
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